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Bellport General

Bellport General is a lifestyle, design and coffee shop in charming Bellport Village on Long Island. We wanted to bring a fresh, contemporary twist to the seaside heritage of the area. Drawing on the work of abstract artist Lawrence Weiner, we created an abstract logo that uses typography and a clean, curved line to evoke the geography of Bellport Village, and the duality of the shore.

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Maintaining our focus on creating an identity related to the location and its people, we deployed a modern take on the classically nautical color palette with hues of bright blue and white. The resulting abstractions play a subtle yet present role in the shop and the experience within.

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