Carolo is a brand that already tells a story inspired on its origin. The concept has evolved through time, starting with its origin as a bakery and deli in Bosques de las Lomas, to a restaurant found in several spots around Mexico City. Its growth has been organic, adapting and shaping itself according to each of its adopted neighborhoods.
1. Bosques — family
2. Carso — business
3. Santa Fe — romance
4. Interlomas — versatile
Here is where we draw the intention of developing a graphic system that renews and unifies each experience individually, but with a special consistence in quality.
A custom-made concept inside a local atmosphere with an elegant, sober and simple identity that portrays certain elements of individuality that contribute to a relaxed and casual experience. Simple and elegant finishes speak to a luxurious but inclusive experience, warm and relatable. Materials that combine quality and warmth to provide a sensation of wellness and belonging.
In its constant search to complement and elevate its offerings, there are plans to incorporate quality Mexican organic products that match the quality of Carolo’s kitchen.
Savvy Studio developed a unique storyline for each restaurant by showcasing every story and mood through images and video (created in collaboration with Brutal Inc.) that exhibit each place’s particular character.
Photography and Video by José Manuel