Casa Virginia is Chef Mónica Patiño’s latest culinary project in Mexico City’s Roma neighbourhood, where she looks to glorify and reenact a homely experience.
The identity was developed as a contemporary reinterpretation of the traditional graphic language that was popular in Mexico during the 1920s.
Experiential elements, much like Casa Virginia’s attentive and thoughtful service, are presented in the branding applications, which are designed with functionality and careful attention to detail.
We encompass Casa Virginia as the easiness and familiarity of eating at home, with the highest quality in its cuisine. The same philosophy and ideals are reflected upon the graphic applications which, though simple in nature, express an upmost attention to the smallest details – through special finishes such as gold foiling – immitiating the chef’s meticulous process in her cooking.
Metallic details and natural premium materials exalt Casa Virginia’s nostalgic spirit.
This space was designed by Habitación 116