Festival Nrmal 2011 : Teaser
Analysis — Festival Nrmal is a music and arts festival that happens every year in March. It is a festival that caters to young crowds in search of new, emerging artists. Their DIY nature is deeply rooted in their work ethics, and each year the festival is conceptualized, developed and built in a different way than the previous editions. They invite local designers, architects, and cooks to work with them every year, and the festival has become one of the most important in the country.
Concept — Each year we develop a unique graphic identity for the festival based on a different creative concept. This is done while respecting the DIY ethics that have become the drive for the festival.
Identity — We adapted messages to colored paper, wood and silk screening.
Action — Branding, signage and copy. Video teaser, web design and customization of social networking sites. Printed material, advertising campaign in print, digital and TV. Design of promotional items, such as shirts and cups. Design and construction of furniture specifically for the festival.