Analysis — Villa de Patos is a family business founded in 1980. Villa de Patos provides noble, natural and healthy products for human consumption. Fruit juices, artisan cheeses, and Mexican sweets are elaborated using traditional agricultural and free-range methods, with upmost consideration for the well-being of the environment and the people of the Mexican countryside that inhabit the region.
Concept — With the Villa de Patos brand identity and communication, Savvy decided to reflect the tradition, purity and simplicity of their family of products, which remind us of the importance of handmade, traditional and natural foods. These kinds of food items have unquestionable value, especially today, when most manufacture processes are designed to be efficient and economical, above all else.
Our job consisted of embracing and projecting the valuable Villa de Patos work ethic, within an environment that is typically focused on efficiency and quick consumption: the supermarket.
Identity — Handmade illustrations of the products, classic typographies, as well as the personal photo albums of the owners, are some of the graphic elements used for developing the brand and the graphic identity of its products, as well as other communication materials. All these elements complete the cycle of a well-rounded product, from its origins to its commercialization.
Actions — Branding, interior design for the Villa de Patos store, copy, packaging, design and production of POP material.