Beauty Bar

Analysis — Beauty Bar wanted to reposition itself by reaching a better definition of their target audience. This new brand positioning is achieved by rethinking the salon´s graphic identity, which finds visual elements that directly target their target audience.

Concept — Beauty Bar as an innovative proposal and an expert on contemporary style, beauty and fashion trends.

Identity — Corporate, elegant and sophisticated. Firm strokes and a bold typographic selection, which contrasts with the smooth finishes and the use of paper.

Action — Branding.

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