Analysis — Beauty Bar wanted to reposition itself by reaching a better definition of their target audience. This new brand positioning is achieved by rethinking the salon´s graphic identity, which finds visual elements that directly target their target audience.
Concept — Beauty Bar as an innovative proposal and an expert on contemporary style, beauty and fashion trends.
Identity — Corporate, elegant and sophisticated. Firm strokes and a bold typographic selection, which contrasts with the smooth finishes and the use of paper.
Action — Branding.