Analysis — As a caterer it is vital to understand that there is no room for error in such a business. The professionalism and attention to detail that characterize the catering service of Chef José Leos is a powerful differentiator among similar providers.
Concept — To take advantage of the benefits that come with hiring a catering service run by a well-recognized and professional chef.
Identity — Graphic compositions where order, symmetry and a black and white palette reflect the most important aspects of a professional catering service: elegance, order, aesthetic and cleanliness. The combination of icons based on ingredients and kitchen appliances immediately communicate the differentiated service that José Leos gives to his customers.
Actions — Branding.