Analysis — La Cigala Zul is a seafood restaurant located at the center of a city overpopulated with similar restaurants. To differentiate oneself from the competition, you must devise a strategy, which, at its core, gives the consumer a unique experience. A varied culinary offer alongside special attention to interior and brand design can do just that.
Concept — “Come como capitán, bebe como marinero” (eat like a captain, drink like a sailor); a concept that at the same time works as a slogan, and also alludes to the brand personality, the restaurant´s atmosphere and the unique experience that La Cigala Zul has to offer.
Identity — Menus inspired in nautical binnacles, a “naval” color palette and symbolism, and a custom-made typography that remind us of the registration numbers on boats.
Actions — Branding, menus, interior decorative elements, digital and print advertising.