Analysis — Playtime is a blog and fanzine for movie lovers, created by the Videodromo independent video store and movie theater. Videodromo is a non-corporate video club that distinguishes itself among their competition by offering a wide selection of films, as well as cult cinema and independent movies. They also hire staff that shares a passion for films with their customers. We wanted to highlight Videodromo´s unique personality and to transmit this passion and knowledge of the art of cinema in the design for Playtime.
Concept — Playtime is an independent publication about film and the related arts.
Identity — Graphic elements are clean and simple, and they allow the content of the blog and the printed publication to be the protagonist.
Action — Branding, printed material design and web.