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A Summer Day Cafe

Este ideal lugar de verano es amplio, bello, [y] sencillo… con cielos y aguas azules que solamente se cruzan momentáneamente y de manera fugaz con lluvia y con nubes. Sus cabañas –sencillas pero con decoración acogedora– se llenan de una luz suave, y los otros veraneantes que de vez en cuando se encuentran son jóvenes y atractivos. Muchas de las fotografías en esta exhibición resultarán familiares para aquellos que son ya desde hace tiempo admiradores del trabajo de Meyerowitz, pero este nuevo acomodo –del alba al ocaso– brinda un enfoque más claro sobre su visión idílica que le ha permitido a Meyerowitz en el pasado transformar una moderna ciudad en un paisaje colorido de sueños y fantasías. —reseña de Gene Thornton para The New York Times, sobre la exhibición de Joel Meyerowitz en el Brooklyn Museum en 1985.

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A Summer Day Café was conceived as a tangible ode to the perfect summer. Responding and reacting to photographer Joel Meyerowitz’s iconic photo book, A Summer’s Day, we designed the restaurant, and used visual and tactile elements to provoke a halcyon nostalgia for the sun and the sea.

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We toyed with bright beach colors, whimsical yet modern typefaces and playful line illustrations to tell the story of a carefree summer by the Atlantic coast. Paying attention to the way time passes while on vacation, we designed collateral that evolves throughout the day, from a cheerful disposition at breakfast and lunch, to a sumptuous atmosphere at night.

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To bring to life a sense of being by the sea, we applied nautically-inspired details and finishes in the interiors: wood finishes and chrome, contrasted against fisherman’s rattan. Many of the details were specially customized for the space and produced in Mexico, including the booths, the lamps and the exposed wood counter.

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