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NEJOUD

Nejoud looks to enhance the restaurant scene in Kuwait through unique concepts which are obtained by a strong balance between top-level gastronomical experiences and carefully designed interiors.

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The identity and its applications possess a certain architectural air that represents the different spaces and experiences that Nejoud designs.

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The rest of the graphic language developed for the brand was conceived around the logo, generating a pattern through the repetition of its silhouette, transmitting the company’s meticulous attention to detail.

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A bespoke typeface was designed in order to convey Nejoud’s incentive towards developing distinctive and original concepts. High quality materials were used, adding a tactile touch that enhances a sensorial experience. Black and gold communicate a sense of luxury and prestige through every application, reflecting Kuwait’s burgeoning character.

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Nejoud’s flexible structure allows it to work as a container for concepts of distinct natures, such as: a burger joint or a 5-star restaurant with a sharp eye for attention to detail.

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The graphic identity is crafted to make each of Nejoud’s projects around the country easily identifiable, and so, the logo works as a mark, visible in any of their exteriors.

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