Nejoud looks to enhance the restaurant scene in Kuwait through unique concepts which are obtained by a strong balance between top-level gastronomical experiences and carefully designed interiors.
The identity and its applications possess a certain architectural air that represents the different spaces and experiences that Nejoud designs.
The rest of the graphic language developed for the brand was conceived around the logo, generating a pattern through the repetition of its silhouette, transmitting the company’s meticulous attention to detail.
A bespoke typeface was designed in order to convey Nejoud’s incentive towards developing distinctive and original concepts. High quality materials were used, adding a tactile touch that enhances a sensorial experience. Black and gold communicate a sense of luxury and prestige through every application, reflecting Kuwait’s burgeoning character.
Nejoud’s flexible structure allows it to work as a container for concepts of distinct natures, such as: a burger joint or a 5-star restaurant with a sharp eye for attention to detail.
The graphic identity is crafted to make each of Nejoud’s projects around the country easily identifiable, and so, the logo works as a mark, visible in any of their exteriors.