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PERSEA

Persea is a professional beauty and skincare products brand from Mexico, whose production is based purely on scientifically backed-up natural ingredients.

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Each product was designed with the concept of balance in mind. On the one hand, the glorification of the human body, on the other, a deep respect for nature. Persea consciously and responsibly considers all of nature's benefits and virtues and prepares them for our personal use.

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The identity developed by Savvy looks to enhance this balance – science and nature – through a simple and elegant design.

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Each label clearly communicates both the ingredients and their benefits through a narrative that conveys Persea's interest in creating highly effective products using only the best available natural resources through a sustainable and scientific approach.

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The cobalt blue used for the bottles references the old glass bottles that were traditionally stocked in Mexican apothecaries, giving the brand a distinct and iconic feel. This, along with the metallic silver foil, establishes a balance between traditional and natural features, scientific knowledge and premium brand positioning.

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The symbol shows the illustration of an avocado plant, Persea's naming origin, accompanied by the three central brand pillars: nature, knowledge, beauty.

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The brand identity seeks to reflect the concept of balance in a logistical sense: man and woman, earth and nature, technology and scientific knowledge.

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