Hindie is a brand that seeks to introduce the habit of drinking good tea in our society by generating profound human connection through the rituals concerned in brewing and drinking, which involve high levels of meditation and contemplation. The brand’s essence revolves around Asia’s respectful and spiritual tea culture, taking conscientious inspiration from every scent and flavor present in each sip.
Since whole herb strands are one of the brand’s most distinctive qualities, Savvy developed an identity based on textures that exhibit their peculiar, organic essence.
In addition to exalting the product’s unique nature, the texture brings equilibrium to a clean, premium identity without sacrificing its exceptional earthly origin.
Hindie Tea, with its ample and ever-changing tea catalogue, needed a system that could be easily replicated and that facilitated identification and access to each tea’s more relevant information: name, ingredients and properties.
The rest of the graphic language aspires to position Hindie as a product of unparalleled quality, ideal for those who find the strength and tranquility in tea to carry on with their everyday activities, and for those companies who consider Hindie a perfect compliment to their gastronomic offerings.
The packaging seeks to provide the brand with easy identification and distinction at the moment of sale, while remaining discreet so that the consumer can concentrate on the brew’s singular taste sensations.