THE BEGINNING OF
Clothes that reflect our essence and lifestyle raise our confidence to prevail successfully throughout a day filled with professional, social and physical activities. The Beginning Of… thrives under this philosophy, offering carefully confectioned clothes with high aesthetic value to the modern working woman. Based out of Los Angeles, T.B.O. forms part of the affordable luxury movement, an attractive alternative that offers fashion made with high-quality materials and better production processes. Versatile and contemporary, with subtle sophisticated details over Pima, Modal and Cashmere, T.B.O. creates fashion for the modern and sophisticated woman.
The Beginning Of… invites each woman to live their own stories and expresses its own brand history through fragmented pieces of copy that lead the various points of contact between brand and user.
The rest of the identity system directly reflects T.B.O.'s contemporary, professional and clean philosophy with functional aesthetic values. With carefully selected materials, a timeless typographic palette and simple, attractive layouts over a packaging system that provides a premium and exciting shopping experience, we’ve created a memorable brand that speaks directly to the modern woman’s ambition for freedom and expression.
Timeless design that lives beyond each season.