THE MISTAKE ROOM
The Mistake Room is an international non-profit and independent art program. It is founded on a profound commitment towards creativity and creation, focusing on a constant promotion of artistic concepts and ideas.
Based in Los Angeles, and led by César García, TMR composes exhibitions, publications and projects around diverse topics, working as a platform for artists from around the world in search of showcasing their work in LA, where they would normally have a more limited access, and they see more traditional galleries as a constraint towards their artistic vision.
TMR’s identity is a graphic representation of the deep respect that the project holds toward experimentation, seeing it as a fundamental stage within any creative process. Mistakes are part of the evolution – trial and error – and it is precisely because of them that new and unique solutions are found.
The brand’s applications take into account any independent artist’s priorities, offering an attractive and flexible monochromatic graphic language that, combined with functional and utilitarian formats, becomes truly effective as opposed to being another obstacle and expense to both the artist and the organisation. In a subtle manner, the design heightens and conserves the independent character that defines the project.
The Mistake Room, as an independent entity and as a visual identity, seeks to be a tribute to the freedom of the hit-and-miss process of every creative individual, where many different elements converge and materialize each artists’ vision.