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THE MOTLEY

The Motley is a e-commerce brand dedicated to offering a carefully curated collection of men’s products focused on their physical and emotional wellbeing. The main challenge for the web design consisted in carefully organizing their extensive selection of products without sacrificing The Motley's curatorial look and feel, which is the result of the Ruggieri siblings’ vast knowledge on beauty and wellness products.

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Another important aspect of the design is that it elevates product users’ reviews, which in turn generates a more sincere and human shopping experience. The aesthetic essence of the webpage comes from large-format images that strive to upraise the product’s highly aesthetic nature and, combined with the typographic pairing of Apercu and New Baskerville, maintains a high-end lifestyle look that promotes the products without sacrificing their masculine essence.

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