VILLA DE PATOS
Analysis - Villa de Patos is a family business that was founded in 1980 with the aim of producing healthy, natural products for consumption. Juices, cheeses and Mexican sweets are crafted according to artisanal techniques, with a focus on environmental wellbeing, traditional planting and free grazing.
Conceptualization - The aim is to reflect the tradition, purity and simplicity of theproducts and processes through the brand’s identity and the rest of the brand communications. The products of Villa de Patos remind us of the value of the traditional, natural and handmade, especially in a climate where efficiency and economy are prioritized. Our job is to project these values into one of the most efficient and fast consumption environments: the supermarket.
Identity - For the development of the brand, identity of the products and other communication materials, we used handmade illustrations of products, vintage typography and photographs from the owners in different times, to convey the life cycle of this finely-crafted product, from origin to its commercialization.
Action - Branding, interior design for the Villa de Patos store, copy, packaging, design and P.O.P. production.