OFFICE HOURS

OFFICE HOURS

The Office Hours debut campaign is captured by London-based photographer, Lara Angelil under the Creative Direction of Savvy Studio. Conceived as a nuanced exploration of mundane office life, the campaign presents an interplay of sophistication and the cultural codes of the corporate world.

Set within a stark, minimalist office environment, the visual narrative draws inspiration from the cinematic surrealism of Severance, the absurd and deadpan imagery of Lars Tunbjörk, and the office iconography of the 1980’s and 90’s. The collection of effortlessly styled pieces are juxtaposed in the minimal office setting, creating a powerful yet playful visual language.

Art Direction & Branding by Savvy Studio

A New York-based, professional woman’s corporate wear brand that’s sharp, effortless, and most importantly, office-appropriate.

Time is her greatest luxury.

Calculated simplicity and effortless style during office hours

Corporate culture minimalism

The icon was designed to follow the hours 9 to 5 on an office clock.

Each curated collection will feature sleek, sophisticated, and understated pieces in high-quality fabrics designed to be wardrobe staples for the confident working woman.

Art Direction & Branding Savvy Studio

Photography Lara Angelil

Production Laird & Good Company

Styling Anita Szymczak

Prop Styling Alice Jacobs

Hair & Make-up Georgina Prieto

Model Asako Sato

Additional Photography & Video Dasha Brook