Abarrotes Delirio is an establishment located in the Roma Norte neighborhood in Mexico City. Its mission is to complement local life and healthy eating with its authentic, specialized and practical offerings. Its proposal replicates the lifestyle promoted by a new gastronomic culture that mixes street food with gourmet food, in a pantry-like setting.
The contrast between the opposing concepts of a corner shop and a gourmet one is resolved through a neutral and pristine base that can cater for all forms and colours which are naturally present in the products, thus effectively communicating the concept of closeness, authenticity and selectiveness.
An ideal combination of signage resources, with both static and adjustable options, gives flexibility to always-changing product offerings.
The careful selection of the products on offer is depicted in the graphic style developed for the brand, where each element serves a specific purpose to complement this lifestyle.
Our objective was to communicate Abarrotes Delirio's philosophy, based on practicality, simplicity and on the organic provenance of their ingredients, through its identity and interior design, which in turn was developed by Habitación 116.
The practicality and informative nature of the space and the branding seeks to express a warm and inviting essence, to represent a simple and tranquil refuge with a great selection of food that adds value to routine.