Our Branding Project Omakase Room By Savvy Studio In Ls:n Global

Our Branding Project Omakase Room
By Savvy Studio In Ls:n Global

New York – The recently opened restaurant follows the Japanese ‘omakase’ tradition, which roughly translates to ‘to entrust’, with the chef choosing which dishes to serve to customers. The interior of Omakase Room was designed by branding agency Savvy Studio, which collaborated with ceramic artist Perla Valtierra and perfumer Barnabé Fillion to create a scented ceramic disc, which is gifted to each diner. The colour and scent of the plate-like pottery change over time, reflecting the cultural significance of the seasons in Japan. The Japanese acknowledge five seasons – spring, summer, autumn, winter and doyo, a transitional period of 18 or 19 days that falls between each of the other seasons. For another example of a brand that is elevating the dining experience see our Briefing report.