Holiday Bar

HOLIDAY BAR

The branding for Holiday Bar has notes of 80s nostalgia and quirky Americana, which transport guests to a golden era in New York when nightlife reigned supreme.

Inspired by cinematic spaces including Babylon Club (Scarface), the Cell Block nightclub (Cocktail), and Gore Vidal’s Caligula, Holiday Bar also pays homage to real-life, legendary establishments such as the Paradise Garage nightclub in New York and Wolfgang Puck's Chinois in Main.

The identity is inspired by this sense of reminiscing, the logo itself is a hand drawn version of a typeface from those times. The branding system showcases a colour palette which conveys the overall feeling of the brand: sexy, festive and daring.

Holiday Bar is all about ambiance and emotion. In this sense we always pushed the boundaries, exploring how far it would comfortably stretch, while maintaining an overall sense of sophistication.

Photos by Adrianna Glaviano